There are a couple of important reasons to consider a massage franchise as your next business venture. For one thing, the massage industry is strong and represents an opportunity to tap into a big market. Also, by going with a franchise, you'll stand to benefit from the many advantages teaming up with a proven brand can offer.
Capture a Piece of This Big Market
When thinking about starting any new business, it's a good idea to research the market's overall size. If the market is too small, the investment might not be worth the risk. That's not an issue here, however, as the massage market in the U.S. exceeds $16 billion annually. Put another way, nearly 50 million people get at least one massage during the year, and over 200 million massages are given in total. The demand for this service is significant, so the challenge is not locating customers but getting those customers to choose your business over the competition.
Why Choose a Franchise?
In a market of this size, significant competition is a given. With so much competition already in place, partnering with an existing franchise will be a big help over starting an independent massage parlor. So when someone is looking for a massage in your area, and they see a brand name that they know from a previous experience or advertisements, that recognition will go a long way toward bringing them in your direction. But, in the end, it's still the quality of the massage that will get them to come back over and over, but the first visit may be motivated by nothing more than the brand name you can display.
