PickUp USA Fitness

The PickUp USA concept began in 2011 because playing basketball at gym facilities became a hassle. PickUp USA took 5 years to refine the system, processes and brand before franchising in 2016. PickUp USA delivers an unparalleled gym experience to our customers.

PickUp USA Fitness Clubs are full-service basketball-focused gyms offering group and private basketball training, pickup basketball games with referees, full weight and cardio rooms, lounges, retail and more.

PickUp USA is the only basketball-focused fitness club in existence, which provides a tremendous opportunity for our clubs to serve this market.

Offers the following services:

• Pickup basketball with referees
• Group training
• Court rentals
• Private training
• Weight and cardio rooms
• Retail merchandise

Streamlined Operating Model

• Plug- and-play, refined and simple operating model
• Less than 10 total employees needed to run a PickUp USA
• Passionate staff that love fitness and basketball are naturally attracted to PickUp USA
• Polished marketing, sales, and operating processes allow your gym to operate seamlessly 365 days/year
• Established relationships with reputable suppliers and vendors:
  • Gatorade
  • SportCourt
  • Wilson Basketball
  • StarTrac
  • ClaytonKendall
• Minimal inventory management with simple processes for ease of operating
• Bottom-line: A polished operating system allows you to have fun, interact with customers, and grow your business!

Statistics You Will Benefit from as a PickUp USA Owner

• Over 55 million people belong to a gym
• Over 23 million participate in basketball activities
• In 2014, total U.S. health club revenues increased 7.4% to $24.2 billion (data from IHRSA).
• The demographics for PickUp USA clubs’ customers are diverse with services for men, women and children as young as 5 years old; and skill levels from beginners to experts.

Training and Support

PickUp USA provides pre-opening, grand opening and on-going support.

Pre-Opening

• Comprehensive guidance from the day you sign your franchise agreement through your grand opening
• Assistance with site-selection
• Support with club layout, design and construction
• Comprehensive 8 day training at our headquarters in Irwindale, CA for you and your two managers
• Pre-Open marketing support

Grand Opening

• On-site support for 5 full days during your grand opening from a senior member of our corporate team to ensure your grand opening is seamless and super successful
• On-site coaching and guidance for your entire team for the days just before and after your grand opening
• Grand opening marketing training and support to ensure a healthy buzz is generated regarding the opening of your new gym.
• Coordination with vendors to provide events and giveaways during your grand opening, and align your brand with other large brands, including Gatorade and SportCourt.

On-going Support

• You’ve launched your business. Congratulations! Now that the celebration is over, we can get down to business helping grow and develop your club. Consistent, continuous, on-site, telephone and email support will be with you during your entire journey.
• Unlimited access to our “Brand Standards Manual” that will provide guidance on various aspects of your operations
• Ongoing coaching and development from our leadership team
• Marketing, finance, and operational support from our leadership team
• We own and operate clubs ourselves, and if you’re going through it, we’ve been through it too, and are here to help you every step of the way

Interested in opening a PickUp USA in your area?

Fill out the inquiry form, and PickUp USA will email you additional details on qualifications for being awarded a PickUp USA Franchise.

Discount: In honor of those who have served in the military and military families, PickUp USA offers a 15% discount off the franchise fee to qualified veterans.