Heyday Skincare

Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians.

Personalization and expertise are at the core of what Heyday does. You’ll equip your team with the tools and training needed to perform personalized treatments and guide their clients’ skincare journeys, and curated skincare products at every price point.

The Skincare Industry

• A $103 billion and growing category
• Services and products for men and women
• Highly loyal customer base
• High purchase frequency (4–12x/year)
• Compelling customer economics
• Deep emotional resonance
• After food, skincare is the number one daily routine in people’s lives
• COVID accelerated the already growing shift in skincare over beauty
• Expert guidance and routine personalization stand out among traditional skincare ecommerce

The Opportunity

Heyday provides accessible, approachable self-care in the beauty industry with specialized and personalized treatments that are taught by experts.

Heyday has built the largest, most diverse team of expert Licensed Estheticians. And, in the shops, there is a constant culture of education and excellence.

Heyday by the Numbers

Heyday prides itself on excellence.

There is a 4.9 star rating out of 5 by customers.

66% of clients are recommended by a friend.

79% of clients are returning customers and 27% return monthly.

Your Investment

Your start up cost is dependent upon the size and quality of your space. Your Ongoing Fees demonstrate a win-win relationship based upon our mutual success.

Cash Required: $350,000

Total Investment: $574,000 - $755,500

Ongoing Fees

7% Royalty

2% For Brand Fund