Choice Hotels International, Inc.

When your business is finding success with the travelers of today and tomorrow, our business is you. At Choice Hotels®, we have a proven track record of driving innovation in the hospitality industry and delivering value to our franchise partners. From creating the country’s first hotel chain in 1941 to being the first U.S. hotel company to launch voice-enabled hotel bookings on the Google mobile app in 2019, we’re constantly evolving to anticipate the needs of modern travelers and provide vital support to our franchisees.

Benefits of Ownership

• Get more resources, starting from day one. As a Choice Hotels® franchisee, you’ll tap into 80+ years of knowledge and expertise to help you from start to finish – from planning your opening and setting a local market strategy to creating an efficient staffing plan, teaching you the secrets of running top-performing hotels and more.
• Experience the benefits of strong brands. With more than 7,000 Choice Hotels franchises around the world, our robust network of locations ensures that wherever guests’ travels take them, our hotels are there to meet their needs. And with brands that have as much as 96% brand awareness, customers feel comfortable and confident staying at a hotel with a name they know and trust.
• Find your niche. Choice Hotels brands are well-segmented and are represented in the economy, midscale, upscale and extended stay markets. One standout segment has been our extended stay brands that offer lodging options to longer-staying guests. This segment has outperformed others and delivered strong revenue numbers during the COVID-19 crisis. Our extended stay brands offer value-engineered hotel options with a proven, lean operating model that enables maximum efficiency for owners.
• Help drive revenue with digital assets. Driving a total of 164 million visits and $1.07 billion in revenue in 2019, ChoiceHotels.com offers franchisees individual property pages for travelers to book direct. Capturing digitally-savvy and on-the-go guests, our mobile app had over 1.2 million downloads and secured more than 6 million hotel bookings in 2019.
• Draw from a loyal customer base. The award-winning Choice Privileges® loyalty program has more than 45 million members that Choice engages through email communications and exclusive promotions. These strategic initiatives help drive bookings, improve brand engagement, encourage members to earn Gold/Platinum status by booking repeat stays, and more.