If you decide to enter the maid cleaning franchise market, you’ll soon find that there are plenty of potential clients available – and also plenty of competitors. So, what is it that makes a maid service successful? Let’s look at some key characteristics that you should keep in mind while building your own business.
Unfailing Service
Running a maid service means that you need to provide your customers with excellent service every time. Even one cleaning that doesn’t live up to your established standards could cause a customer to look elsewhere. They expect to return home to a spotless house after the maid service visits, which needs to happen. This is a business where having an “off-day” can be quite costly. Training staff on the importance of delivering quality work on every visit is critical.
Growing a Network
Getting referrals from your current customers is the easiest way to reach new customers. Sure, you can run ads and explore other marketing options to grow your business, but it’s those customers you already serve that will be your greatest asset. Remind your customers that you appreciate referrals and give them an incentive to talk about you with friends and family – such as a discount on future cleanings. Of course, the best thing you can do to earn referrals is do a great job every time.
Do It All
At first, a customer might bring in your maid service to clean the kitchen and the bathrooms or something along those lines. However, as you prove your worth, they might be interested in using more services, so make sure you have those services available. It’s hard enough to earn a customer, and you don’t want some of your customers bringing in other contractors to work on different parts of the house. Provide full-service cleaning so you can be the one-stop-shop they need for a beautiful home.
