Here’s a great article written by Thomas Scott of Franchise Performance Group in a Q&A format with Eric Bell of Franchise Gator and our beloved Franchise.com President, Matt Alden. It talks about the love-hate relationship franchisors have with franchise portal companies and the gaps we can close.
Some highlights from the article include:
1. The main role of franchise portals today. If you’d like you can check out this cool infographic on the evolution of a sales lead created by Ian Ball, our awesome graphic artist.
2. The disconnect that lead forms create; the debate of quantity over quality leads, length of the form and whether it should exist at all.
3. Advertising options – one size doesn’t fit all when it comes to advertising for franchisors.
4. Salesperson performance and distinguishing the lead source.
5. The future of franchise portals and how they make connections between info seekers and their advertisers.
6. How to get better results from franchise portals and addressing common misconceptions about portal leads.
Offering internet lead generation since 1995, Franchise.com helps growing franchise systems meet their development objectives by showcasing their opportunities to prospective franchise buyers. The industry’s most recognized portal, Franchise.com remains steadfast in its mission to deliver highly qualified prospects to its advertising clients.
