For an economy that is still struggling to bounce back from the recession, Strategic Franchising Systems reached quite a milestone; they recently sold their 1,000th franchise! Plus some! The company encompasses six brands including Caring Transitions, Fresh Coat Painters, Home Helpers, Direct Link, The Growth Coach and TruBlue Total House Care.
Emma Dickinson, president of Home Helpers & Direct Link, attributes their success to a diverse and skilled executive team and “the strength of our individual brands. By working together, we’ve been able to combine our resources to better serve all of our owners, which has helped us grow.” Although each franchise has its own background, future and priorities, one thing is clear: The power of working together will continue to pay off.
The Brands That Make Up Strategic Franchising Systems
Home Helpers
Strategic Franchising Systems began in 1997 and started its multi-brand company with Home Helpers; a home care franchise which provides staff for medical and non-medical care to seniors, new mothers and those recuperating from illness. It was ranked the #1 senior care franchise for five consecutive years by Entrepreneur Magazine.
Next, Direct Link was established in 1999 as a complement to Home Helpers by offering 24/7 in-home medical emergency monitoring for the booming senior market. Direct Link is a complete, ready-to-operate franchise offering personal emergency response systems, medication dispensers and vital signs monitoring units. Its expanding line of products supplements the care services provided by Home Helpers caregivers.
The Growth Coach
Founded in 2002, The Growth Coach is the only pure business and sales coaching franchise system with the single purpose of helping drive success and balance lives. Growth Coaches work with small business owners, franchise owners, management teams, CEOs, self-employed professionals and sales professionals among others.
Fresh Coat Painters
Fresh Coat Painters, one of the more rapidly growing franchises in the network, was founded in 2005 with the mission of bringing quality customer service, top-notch painting products, professionalism and affordable pricing to a business that often struggles in all of these areas. Fresh Coat Painting offers residential and commercial painting; quality, environmentally safe materials; a 24/7 customer service center; online scheduling and detailed quotes. All of the painting teams in the network also are employees, not contractors.
Caring Transitions
Founded in 2006, the Caring Transitions franchise helps seniors relocate, downsize, or liquidate their entire household, from start to finish. As the only national business to specialize in this particular service, Caring Transitions has a unique role among the nation’s aging population.
The most recent addition to the Strategic Franchising Systems is TruBlue Total House Care. It specializes in property management, including household repairs and maintenance, maid services, seasonal work, home improvements, emergency repairs and more. Founded in 2011, this franchise is aimed at helping seniors and busy adults avoid the stresses of home ownership.
To learn more about each of these and other brands, and for information on how you can become a franchise owner, visit Franchise.com.
