As overall “consumer” interest in franchise opportunities continues to make a strong rebound since mid/late March, interest in specific industry sectors is being shaped by economic trends and realities brought on by the pandemic-induced shutdown.
Leading growth categories in May 2020 included Computer and Internet franchises, Pet Services, and Education Related franchises. Also, many Health & Fitness and Food franchises that have maintained lead generation campaigns during the pandemic saw sustained or increased inquiries from prospective buyers in May.
Check out the details here, and stay tuned for more insights from the front-line of prospective franchise buyer activity.