Franchise.com myth busters… portals no longer deliver competitive cost per sale economics.

Interesting experiment and results by Franchise.com demonstrates highly attractive cost-per-sale economics for a concept that has maintained deal-flow through tougher economic times. Check out the slide share on Franchise.com myth busters here: http://www.slideshare.net/M_Alden/fcom-prequal-test-4-q11