An oil change is a fundamental maintenance point for every vehicle that runs on a gas or diesel engine. Since these vehicles need oil changes periodically for their entire lifespan, oil change businesses can rely on repeat customers to keep the cash register ringing. However, if you plan to open an oil change franchise, the following points may be helpful as you get started.
Make It Easy
Your potential customers’ top objection to stopping for an oil change will be an inconvenience. They don’t want to deal with the interruption of being without their vehicle for some time – even if it is brief. Since this is the biggest objection from customers, most of what you do as an oil change business should make things easy for your target audience. Not only do you want to change oil quickly, but you want to accommodate your customers while they wait. Things like free Wi-Fi, snacks and coffee, and even comfortable chairs are a great start.
Do Fleet Work
What’s better than having a new customer pull in for an oil change? Booking work to service an entire commercial fleet of vehicles. Many of the cars that pass your location each day aren’t owned by individuals but rather by businesses. So if you can secure some of that work, you’ll have a recurring source of revenue that only pads what you can bring in from the public at large.
Customer Service is Always in Style
There is simply no replacing outstanding customer service. However, if you and your staff consistently greet customers with a friendly smile and positive attitude, you may stand out above other oil change businesses in the area. People like working with welcoming and honest businesses, so create the right atmosphere at your location, and you can expect to build a loyal following.
